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Webinar

October 2019

Webinar – Financial Tools and Reports

Oct 23 @ 12:00 pm - 1:00 pm
Free

Take a break during your lunch and join this 5-week webinar series for a financial journey to learn: o   (10/2) Choosing the Business Entity – Your New Business or Time for a Change o   (10/9) Startup Activities – A Financial Perspective o   (10/16) Managing the Business Finances o   (10/23) Financial Tools and Reports o   (10/30) Understanding the Story Behind the Numbers and Potential Red Flags     Webinar - Financial Tools and Reports (10/23) Whether you’re starting a new business or…

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Webinar – How to Create SEO Friendly Content for Your E-commerce Site

Oct 24 @ 12:00 pm - 1:00 pm
Free

Content is king when it comes to SEO, learn how to create SEO friendly articles and blogs for your online store. REGISTER NOW

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Webinar – Say What? Product Advertising and Labeling Laws

Oct 24 @ 12:00 pm - 1:00 pm
Free

This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws. REGISTER NOW

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Webinar – Understanding the Story Behind the Numbers and Potential Red Flags

Oct 30 @ 12:00 pm - 1:00 pm
Free

Take a break during your lunch and join this 5-week webinar series for a financial journey to learn: o   (10/2) Choosing the Business Entity – Your New Business or Time for a Change o   (10/9) Startup Activities – A Financial Perspective o   (10/16) Managing the Business Finances o   (10/23) Financial Tools and Reports o   (10/30) Understanding the Story Behind the Numbers and Potential Red Flags     Webinar - Understanding the Story Behind the Numbers and Potential Red Flags (10/30) Learn…

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Webinar – Tools and Tips to Providing the Best Customer Service for Your E-commerce Site

Oct 31 @ 12:00 pm - 1:00 pm
Free

Learn all the tools and tips necessary to provide the best customer service experience for your online store. REGISTER NOW

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Webinar – Buying and Selling a Business: What You Need to Know

Oct 31 @ 12:00 pm - 1:00 pm
Free

This webinar will teach the basics of buying and selling a business, such as conducting “due diligence”- inspecting the financial records, contracts and business assets; determining the value of the business; preparing contracts and related purchase-and-sale documents; tax considerations; and knowing when to “walk away” from a deal. REGISTER NOW

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November 2019

Webinar – Marketplaces E-commerce

Nov 7 @ 12:00 pm - 1:00 pm
Free

Overview of the top marketplaces (ie. Amazon, eBay, Walmart, Houzz, Etsy). REGISTER NOW

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Webinar – Commercial Leases: The Basics

Nov 7 @ 12:00 pm - 1:00 pm
Free

This webinar will introduce small business owners to the basics of commercial leases. Attendees will learn the differences between “gross,” “net” and “triple net” leases; conducting property inspections; rent, abatement, and “common area maintenance” (CAM) charges; use and signage restrictions; personal guarantees; build-out terms and obligations; determining who is responsible for maintenance and repairs; subleasing; and other information business owners should know before signing the lease, including when to “walk away.” REGISTER NOW

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Webinar – Picking the Right E-commerce Platform

Nov 14 @ 12:00 pm - 1:00 pm
Free

This webinar will feature: -Overview of hosted vs self-hosted platforms -Learn about writing site requirements REGISTER NOW

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Webinar – What Are You Waiting For? Go Global!

Nov 14 @ 5:30 pm - 6:00 pm
Free

Learn why small business owners should consider exporting goods and services from the U.S. as a way to grow their business. The following topics will be highlighted: - Why go global? - the myths and opportunities - Identify indicators for your global market success - Understanding cultural differences - Sources of international marketing data - Consider partners for exporting REGISTER NOW

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Webinar – Tips for Importing into the U.S.

Nov 14 @ 6:15 pm - 6:45 pm
Free

Learn tips for importing into the U.S.  Do you want to start or expand an import business?  It’s important to follow all laws and regulations to avoid an import business nightmare. The following will be covered: -Do I need an import license? -What are the necessary documents? -How to classify the merchandise -What is the Harmonized Tariff Schedule (HTS)? -How can a licensed customs broker help your business? -What is the role of the U.S. Customs and Border Protection (CBP)?…

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Webinar – How to Use Google Analytics in Your E-commerce Business

Nov 21 @ 12:00 pm - 1:00 pm
Free

This Webinar will cover: -Monitoring the important KPIs -How to build useful dashboards REGISTER NOW

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Webinar – Protecting Creative Materials: Copyright Basics

Nov 21 @ 12:00 pm - 1:00 pm
Free

This webinar will teach small businesses how to protect legal rights in creative materials, such as training manuals, articles, publications, photographs, software, music, videos and website content. Attendees will learn the basics of copyright law; requirements for copyright protection; determining ownership; the benefits of registration; how to avoid violating the copyrights of others; and important copyright considerations for materials created by employees and independent contractors. REGISTER NOW

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December 2019

Webinar – How to Use On-Site Promotions to Drive More E-commerce Sales

Dec 5 @ 12:00 pm - 1:00 pm
Free

Don't just look to external marketing tactics to grow sales, look inside. From upsells, cross-sells, couponing, quantity discounts, shipping offers and much more, your e-commerce site can turn in a wealth of untapped revenue. REGISTER NOW

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Webinar – Protecting Business Inventions: Patent Basics

Dec 5 @ 12:00 pm - 1:00 pm
Free

This webinar will introduce small business owners to the basics of patent law. Attendees will learn the types of inventions and discoveries eligible for patent protection; confidentiality requirements; ownership issues; conducting a patent search and filing for patent protection; cost considerations; how to avoid losing patent rights; and how to avoid violating the patent rights of others. REGISTER NOW

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Webinar – The Ins and Outs of Sales Tax (general audience)

Dec 12 @ 12:00 pm - 1:00 pm
Free

This Webinar will help you understand the key factors in collecting and remitting sales tax for your online store. REGISTER NOW

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Webinar – Explore Starting Your Home Based Business

Dec 12 @ 12:00 pm - 1:00 pm
Free

This informational Webinar, will give you a good overview of what it takes to Start Your Own Home-Based Business. Having this knowledge will nurture your dream of being self-employed and doing what you want to do in life. From selecting a business and getting it registered to how to balance your home life with our work life, this introduction will help you move forward towards entrepreneurship! REGISTER NOW

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Webinar – “Hire” Art: Employment Law Basics

Dec 12 @ 12:00 pm - 1:00 pm
Free

This webinar will introduce small business owners to the basics of employment law. Attendees will learn rules for hiring employees; minimum wage laws; exempt vs. non-exempt status; vacation, sick leave and benefits plans; firing employees; classifying workers as employees vs. independent contractors; and how to avoid liability such as sexual harassment and discrimination. REGISTER NOW

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