How much do you know about your competitors?  Why is the knowledge critical?

Competitive analysis helps small business owners understand who their competitors are and what they offer. Pricing, product or service offering, customer experience, marketing, strengths, weaknesses and more are critical factors. This information can help business owners identify gaps in the market and opportunities to stand out. Regularly analyzing competitors also helps businesses adapt to changing customer preferences and industry trends.

Come and learn about a tool to help support better decision-making and help a small business build and maintain a strong market position.

Instructor: Michael Letson

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