Social media reach is shrinking and paid ads keep getting more expensive. Your email list is the one audience you actually own, and building it strategically is one of the highest ROI activities in ecommerce. In this session, you'll learn how to create lead magnets that attract the right subscribers, use pop-ups and opt-in forms that convert without annoying your visitors, and capture emails at every stage of the customer journey. Walk away with a clear system for growing a…