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July 2024
Webinar – 8 Things to Know & Remember About Key Word Strategies
You don’t have to be web savvy to know how to develop good keyword strategies for your website. but you will want to know the 8 key points to keep in mind before you take on the task. Join Darren Elliott for this presentation, where he will show you just how keywords work, and how you can strengthen each keyword to lead the right consumer to your website. Sign up today, and be on your way to putting a smart…
Find out more »November 2024
Webinar – Working with Social Media Influencers: FTC Influencer Guidelines and Other Important Law
Social media influencers and “brand ambassadors” can be invaluable for marketing and promoting company products on the internet. But federal and state advertising laws and intellectual property (IP) rights lurking in the background may create liability for the small business (and the influencer/brand ambassador). This webinar discusses legal issues affecting the use of influencers and brand ambassadors, including the Federal Trade Commission (FTC)’s “Influencer Guidelines,” federal and state advertising laws, required disclosures, and IP laws a small business should be…
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