This webinar dives into the four different levels of a value proposition:

1) Primary; 2) Prospect; 3) Product; 4) Process.

It is important to understand differences in framing a value proposition, how the value proposition is different from the competitive advantage, and an effective length of a value proposition. A competitive advantage is the attribute that allows an organization to outperform its competitors. This webinar will help you to articulate the benefit to your target market that’s better than the competition thus developing a “competitive advantage”.