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February 2026
Webinar – Voice of the Customer Analyzation Tools
Are you aware of your customer requirements and the potential power of the analysis for business growth? The Kano Model and the House of Quality (HoQ) are powerful quality tools used in manufacturing to link customer desires to product design. Kano helps categorize customer needs (Basic, Performance, Excitement) to understand satisfaction dynamics, while the HoQ visually maps these customer requirements (Voice of Customer) to specific technical product features, ensuring designs meet real user expectations for satisfaction. Instructor: Michael Letson …
Find out more »Webinar – Say What? Product Advertising and Labeling Laws
Presenter: Erica Bristol This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; state and federal product label requirements; and liability for violating advertising and labeling laws. REGISTER NOW
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