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July 2024
Webinar – 8 Steps to Optimizing Your YouTube Videos Rank & Visibility
Videos have become an essential marketing tool for many businesses. Too often, it becomes hard to justify the time spent creating videos, because no one is viewing them. Sound familiar? Video content must follow certain search engines rules. Do you know them? If not, you should join our SBDC Digital Marketing Specialist, Darren Elliott as he explains what those rules are, and the 8 Steps to Optimizing Your You Tube Videos Rank & Visibility. Best of all, they are steps you can do yourself! REGISTER…
Find out more »Webinar – 8 Things to Know & Remember About Key Word Strategies
You don’t have to be web savvy to know how to develop good keyword strategies for your website. but you will want to know the 8 key points to keep in mind before you take on the task. Join Darren Elliott for this presentation, where he will show you just how keywords work, and how you can strengthen each keyword to lead the right consumer to your website. Sign up today, and be on your way to putting a smart…
Find out more »August 2024
Webinar – Monetizing Your You Tube Channel
Are you wanting to monetize your You Tube Channel? If so, reserve your spot for this webinar today, to join our Digital Marketing Specialist, Darren Elliott as he discusses You Tube's monetization programs and their requirements. This informative webinar will help you decide which monetization program would be best for you. This webinar will discuss YouTube's AdSense program, their Sponsorships and Brand Deals, as well as their Affiliate Marketing and Fan Funding programs. REGISTER NOW
Find out more »Webinar – 7 Steps to Maintaining Your WordPress Website
WordPress maintenance can be a confusing to some, and expensive to others who may be relying on a developer to maintain their WordPress website. If this sounds familar, join Darren Elliott our Digital Marketing Specialist who will show you what you can do yourself, to improve your site performance, your search engine optimization, even your web traffic! Reserve your spot today! REGISTER NOW
Find out more »Webinar – ADA Website Accessibility: The Basics
This webinar will teach small business owners the basics of Americans with Disabilities Act (ADA) website accessibility, such as understanding the ADA laws; WCAG accessibility standards; alt tags and screen readers; and potential liability for noncompliance. REGISTER NOW
Find out more »Webinar – AVTA and SBDC Disadvantaged Business Enterprise Outreach and Training
Come and join the Antelope Valley Transit Authority (AVTA) and Small Business Development Center (SBDC) to learn about resources available to help your business prepare, explore and pursue Disadvantaged Business Enterprise (DBE) procurement opportunities. The goal is to help the Small Business Community participate in the local economy where local businesses can provide their services and/or supplies to the AVTA for a contract or other procurement opportunity. Opportunity examples include construction, specialty contractors, manufacturing, digital signage, wholesalers, furniture, architectural services, landscaping…
Find out more »October 2024
Webinar – Say What? Product Advertising and Labeling
This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws. REGISTER NOW
Find out more »Webinar – Protecting Creative Work: Copyright Basics
This webinar will teach small businesses how to protect legal rights in creative materials, such as training manuals, articles, publications, photographs, software, music, videos and website content. Attendees will learn the basics of copyright law; requirements for copyright protection; determining ownership; the benefits of registration; how to avoid violating the copyrights of others; and important copyright considerations for materials created by employees and independent contractors. REGISTER NOW
Find out more »Webinar – Protecting the Company’s “Secret Sauce”: Trade Secret Basics
This webinar will teach small business owners how to protect the company’s inventions, ideas and secrets. Attendees will learn the basics of trade secret law; the kinds of information that can be protected as a trade secret; confidentiality requirements; ownership issues; how to avoid losing trade secret protection; and how to avoid violating the trade secret rights of others. REGISTER NOW
Find out more »November 2024
Webinar – AVTA and SBDC Disadvantaged Business Enterprise Outreach and Training
Come and join the Antelope Valley Transit Authority (AVTA) and Small Business Development Center (SBDC) to learn about resources available to help your business prepare, explore and pursue Disadvantaged Business Enterprise (DBE) procurement opportunities. The goal is to help the Small Business Community participate in the local economy where local businesses can provide their services and/or supplies to the AVTA for a contract or other procurement opportunity. Opportunity examples include construction, specialty contractors, manufacturing, digital signage, wholesalers, furniture, architectural services, landscaping…
Find out more »Webinar – Working with Social Media Influencers: FTC Influencer Guidelines and Other Important Law
Social media influencers and “brand ambassadors” can be invaluable for marketing and promoting company products on the internet. But federal and state advertising laws and intellectual property (IP) rights lurking in the background may create liability for the small business (and the influencer/brand ambassador). This webinar discusses legal issues affecting the use of influencers and brand ambassadors, including the Federal Trade Commission (FTC)’s “Influencer Guidelines,” federal and state advertising laws, required disclosures, and IP laws a small business should be…
Find out more »December 2024
Webinar – Say What? Product Advertising and Labeling
This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws. REGISTER NOW
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