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November 2023

Webinar – Manejo de redes sociales a traves de Meta Business Suite – Digital Marketing #3 (Spanish)

Nov 14, 2023 @ 1:00 pm - 2:00 pm
Free

:     ¿Quieres crear publicaciones en FB e IG @ al mismo tiempo? Aprenda a programar publicaciones en el futuro, Responda a comentarios y mensajes de la bandeja de entrada desde un solo lugar, ¿Qué información debería haber allí? Cómo administrar su configuración, ¿A quién debes darle autorización para administrar tu página? Cómo subir fotos y vídeos, entre muchos otros consejos, Aprenda a utilizar Business Suite en general, Si pudieras conectarte a través de una computadora portátil sería mejor,…

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Webinar – Rethinking Returns: Strategies for Seamless E-commerce Return Management

Nov 28, 2023 @ 10:00 am - 11:00 am
Free

In today's competitive e-commerce landscape, a smooth return process can be the difference between a one-time shopper and a loyal customer. Dive deep into the world of e-commerce returns with us, as we explore the challenges and opportunities of managing product returns. REGISTER NOW

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Webinar – Ship Smart: Navigating the Waters of E-commerce Shipping Methods

Nov 30, 2023 @ 10:00 am - 11:00 am
Free

Jump aboard as we set sail into the vast sea of e-commerce shipping! Whether you're a budding e-commerce entrepreneur or an established brand looking to refine your shipping strategy, understanding the myriad of shipping methods available is crucial. REGISTER NOW

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December 2023

Webinar – Getting Your Business Site Tuned Up for 2024

Dec 6, 2023 @ 10:30 am - 11:30 am
Free

Why Do I Need A Site Tune-up?  You’re probably asking the question…but don’t know the answer.  Your customers and Future customers are the answer.  Come and learn:   Things you can do to improve Your Site performance and visibility Keys to a Successful Site Update Critical Types of Updates And more REGISTER NOW

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Webinar – AI: Let’s Talk About Potential Benefits, Drawbacks and Risks

Dec 13, 2023 @ 10:30 am - 11:30 am
Free

Artificial Intelligence is here, and likely for a long time.  However, there is a lot more to learn about AI before making it a part of a marketing plan. This is why our SBDC Digital Marketing Consultant, Darren Elliott, will be addressing the potential benefits, drawbacks and the risks involved with AI, and how it is currently being used in the marketing industry.  Reserve your place today, to attend this informative webinar! REGISTER NOW

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Webinar – Localize to Optimize: Mastering Local SEO for E-commerce Success

Dec 14, 2023 @ 10:00 am - 11:00 am
Free

In the ever-competitive world of e-commerce, standing out to your local customer base is more important than ever. 'Localize to Optimize' is a webinar designed specifically for new e-commerce merchants who want to harness the power of local SEO to elevate their online presence. In this one-hour session, we'll unravel the intricacies of Local SEO and guide you through effectively setting up your business for local search success. From optimizing your Google My Business listing to crafting localized content and…

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Webinar – “Product Sourcing 101: A Beginner’s Roadmap for E-commerce Entrepreneurs”

Dec 19, 2023 @ 10:00 am - 11:00 am
Free

Jumpstart your e-commerce venture with 'Product Sourcing 101: A Beginner's Roadmap for E-commerce Entrepreneurs.' This focused webinar equips new e-commerce business owners with the essentials of product sourcing. Learn to navigate different sourcing models, find and vet suppliers, manage logistics, and uphold quality control. We'll also touch on overcoming typical sourcing challenges and embracing ethical and sustainable practices. Gain valuable insights to confidently build and grow your e-commerce product lineup. REGISTER NOW

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February 2024

Webinar – Unlocking Website Accessibility: Your E-commerce Advantage

Feb 14 @ 10:00 am - 11:00 am
Free

  Make your e-commerce site a welcoming place for all customers. Discover the essentials of website accessibility, why it matters, and how to ensure your site complies. Boost your reach and reputation with inclusive practices. REGISTER NOW

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Webinar – SEO & Blogging Mastery on Shopify: E-commerce Growth Hacks

Feb 21 @ 10:00 am - 11:00 am
Free

Propel your Shopify store to the top of search results with our expert SEO and blogging tips. Learn how to craft content that ranks and converts, turning your e-commerce site into a traffic magnet.           REGISTER NOW

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Webinar – Getting Your Business Website Tuned Up For 2024

Feb 21 @ 10:30 am - 11:30 am
Free

Why Do I Need A Site Tune-up?  You’re probably asking the question…but don’t know the answer.  Your customers and Future customers are the answer.  Come and learn:   Things you can do to improve Your Site performance and visibility Keys to a Successful Site Update Critical Types of Updates And more REGISTER NOW

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Webinar – Writing Effective Content for Your Website

Feb 21 @ 12:00 pm - 1:00 pm
Free

Wondered about your website content and how it impacts search results? How does content work? Come and learn tips on solving the mystery of content and writing effective content for your website.                   REGISTER NOW

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March 2024

Webinar – 7 Steps to Maintaining Your WordPress Website

Mar 20 @ 10:30 am - 11:30 am
Free

As much fun as it is to develop a WordPress site, it does take a certain amount of knowledge to properly care for and maintain it.  In this webinar SBDC Digital Marketing Consultant and Web Developer, Darren Elliott will walk you through the key areas of the WordPress dashboard that pose the highest security threats, and require the most attention, to help keep things running smooth.  Maybe you are a DIY web builder, or you want to learn more to better manage…

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Webinar – SEO Tips & Tricks for Your WordPress Website

Mar 20 @ 12:00 pm - 1:00 pm
Free

If you are using WordPress, and you feel your site's keywords are not working for you, hold on!  This webinar,  SEO Tips and Tricks for Your WordPress Website, presented by our SBDC Marketing and Web Development Specialist, Darren Elliott, will show you simple SEO tips that will improve how search engines are indexing your site.  Sign up today, to learn what SEO improvements you can be making to your site quickly and easily, that are in line with today's search engine…

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April 2024

Digital Marketing #1

Apr 5 @ 10:30 am - 11:30 am
College of the Canyons SBDC, 26455 Rockwell Canyon Rd.
Santa Clarita, CA 91355 United States
Free

This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it yourself tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW

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Webinar – New Google Guidelines for Websites that You Need to Know

Apr 24 @ 10:30 am - 11:30 am
Free

There are new rules from Google for your website. These rules fall under the term “User Experience”.   Every website is graded on their User Experience(UserEx).  If your website does not meet today’s UserEx Standards, your site’s visibility will be negatively impacted.  So what are these “rules” to follow?  Join our SBDC Digital Marketing Consultant, Darren Elliott, as he explains how to help improve and maintain a good User Experience Score for your website.  Plenty of useful information that you can…

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Webinar – 10 Reasons Your Page Won’t Rank…Even Though It’s Optimized

Apr 24 @ 12:00 pm - 1:00 pm
Free

It would be nice to think; "Build it and they will come."  Truth is, there are key steps that must be included, and our own Web Developer and Marketing Consultant, Darren Elliott, will be demonstrating and simplifying these steps, just for you. By the end of this webinar, you will have the confidence and clarity to improve your site's page performance.  Sign up today! REGISTER NOW

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May 2024

Digital Marketing #2

May 3 @ 10:30 am - 11:30 am
College of the Canyons SBDC, 26455 Rockwell Canyon Rd.
Santa Clarita, CA 91355 United States
Free

  This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it yourself tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW

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Webinar – 8 Things to Know & Remember About Keyword Strategies

May 8 @ 12:00 pm - 1:00 pm
Free

You don’t have to be web savvy to know how to develop a good keyword strategy for your website.  You will however, want to at least know the 8 key points to keep in mind before you take on the task.  Join me, Darren Elliott for the second presentation of this three-part series, that’s all about understanding how keywords works, and how we can strengthen them, by having a smart strategy in place. REGISTER NOW

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July 2024

Webinar – 8 Steps to Improving Your Business’ Local SEO

Jul 24 @ 12:00 pm - 1:00 pm
Free

Local SEO (Search Engine Optimization) has become an essential marketing strategy for those who draw most of their business from a local area or community. Local SEO, when done correctly, can bolster online visiblity significantly in a select area. Thus, making it easier to connect local consumers to the local business. Sound like a strategy you want for your business?  Then, join our Digital Marketing Specialist, Darren Elliott, as he shares ethical Local SEO methods that will increase search engine visibility, in and around your market area.  Best of all, these…

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Webinar – 8 Things to Know & Remember About Key Word Strategies

Jul 31 @ 12:00 pm - 1:00 pm
Free

You don’t have to be web savvy to know how to develop good keyword strategies for your website. but you will want to know the 8 key points to keep in mind before you take on the task. Join Darren Elliott for this presentation, where he will show you just how keywords work, and how you can strengthen each keyword to lead the right consumer to your website.  Sign up today, and be on your way to putting a smart…

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August 2024

Webinar – 7 Steps to Maintaining Your WordPress Website

Aug 7 @ 12:00 pm - 1:00 pm
Free

WordPress maintenance can be a confusing to some, and expensive to others who may be relying on a developer to maintain their WordPress website.  If this sounds familar, join Darren Elliott our Digital Marketing Specialist who will show you what you can do yourself, to improve your site performance, your search engine optimization, even your web traffic!  Reserve your spot today! REGISTER NOW

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Webinar – ADA Website Accessibility: The Basics

Aug 8 @ 12:00 pm - 1:00 pm
Free

This webinar will teach small business owners the basics of Americans with Disabilities Act (ADA) website accessibility, such as understanding the ADA laws; WCAG accessibility standards; alt tags and screen readers; and potential liability for noncompliance. REGISTER NOW

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Webinar – SEO & Blogging Mastery on Shopify: E-commerce Growth Hacks

Aug 27 @ 10:00 am - 11:00 am
Free

Propel your Shopify store to the top of search results with our expert SEO and blogging tips. Learn how to craft content that ranks and converts, turning your e-commerce site into a traffic magnet. Instructor: Ramin Ramhormozi REGISTER NOW

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September 2024

Kit de Herramientas de Mercadeo

Sep 25 @ 12:00 pm - 1:30 pm
College of the Canyons SBDC, 26455 Rockwell Canyon Rd.
Santa Clarita, CA 91355 United States
+ Google Map
Free

Kit de herramientas de mercadeo: Venga preparado para aprender los elementos esenciales y que "imprescindibles" necesita en su caja de herramientas de mercadeo para su negocio. Instructor:  Claudia Shah REGISTER NOW

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October 2024

Google y yelp para negocios

Oct 2 @ 12:00 pm - 1:30 pm
College of the Canyons SBDC, 26455 Rockwell Canyon Rd.
Santa Clarita, CA 91355 United States
+ Google Map
Free

Con un Perfil de mi negocio en Google tu empresa podrá destacarse gratis en Maps y Búsqueda de Google. Con las funciones que le enseñaremos, podrá interactuar con clientes existentes o encontrar otros nuevos.   Aprenderás a ingresar la información que tu empresa necesita para que aparezcas en las primeras páginas de la búsqueda.   Hablaremos de cómo ingresar el tipo de negocio, descripción, cómo montar fotos y más. REGISTER NOW

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