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August 2023

Webinar – Shopify Feature Releases Recap: Summer 2023 Edition E-commerce

Aug 1, 2023 @ 10:00 am - 11:00 am
Free

Description: Shopify just dropped Editions Summer 2023, boasting over 100 new products and updates available to merchants on the platform, including the much-awaited AI Sidekick commerce assistant. We'll recap the top features that should matter to every e-commerce merchant. Instructor: Ramin Ramhormozi REGISTER NOW

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Webinar – The Podcast Series: Setting Up Your Podcast – E-commerce

Aug 3, 2023 @ 10:00 am - 11:00 am
Free

Please join us for - The Podcast Series: Setting Up Your Podcast - E-commerce with Ramin Ramhormozi   REGISTER NOW

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Webinar – Email Marketing Automation: 5 Key Flows To Maximize Retention and Sales – E-commerce

Aug 8, 2023 @ 10:00 am - 11:00 am
Free

  Please join us for - Email Marketing Automation: 5 Key Flows To Maximize Retention and Sales - E-commerce with Ramin Ramhormozi     REGISTER NOW

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Webinar – The Podcast Series: Podcast Distribution – E-commerce

Aug 10, 2023 @ 10:00 am - 11:00 am
Free

Please join us for: Webinar - The Podcast Series: Podcast Distribution - E-commerce with Ramin Ramhormozi     REGISTER NOW

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Webinar – Implementing Effective Email Marketing Campaigns – E-commerce

Aug 15, 2023 @ 10:00 am - 11:00 am
Free

: Please join us for Webinar - Implementing Effective Email Marketing Campaigns - E-commerce with Ramin Ramhormozi       REGISTER NOW

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Webinar – Joint AVTA and SBDC Disadvantaged Business Enterprise Outreach and Training

Aug 16, 2023 @ 12:00 pm - 1:30 pm
Free

Come and join the Antelope Valley Transit Authority (AVTA) and Small Business Development Center (SBDC) to learn about resources available to help your business prepare, explore and pursue Disadvantaged Business Enterprise (DBE) procurement opportunities.  The goal is to help the Small Business Community participate in the local economy where local businesses can provide their services and/or supplies to the AVTA for a contract or other procurement opportunity.  Opportunity examples include construction, specialty contractors, manufacturing, digital signage, wholesalers, furniture, architectural services, landscaping…

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Webinar: Improving Employee Retention, Recruitment and Culture

Aug 16, 2023 @ 12:00 pm - 1:00 pm
Free

Description: As employers nationwide continue to struggle to find quality employees, employers must focus on their current staff and company culture to attract the best candidates for new available positions.  This webinar will touch on ways to improve your current staff morale, offer tips for recruiting the best available candidates, and focus on your overall company culture.  Presented by Kevin McVearry, a business advisor for the SBDC since 2012, with over 25 years of experience recruiting, training, and retaining employees…

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Webinar – The Podcast Series: Marketing Your Podcast – E-commerce

Aug 17, 2023 @ 10:00 am - 11:00 am
Free

Please join us for Webinar - The Podcast Series: Marketing Your Podcast - E-commerce with Ramin Ramhormozi     REGISTER NOW

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Webinar – Filing a Federal Trademark Registration Application: The Basics

Aug 17, 2023 @ 12:00 pm - 1:30 pm
Free

Navigating the United States Patent and Trademark Office (USPTO) trademark registration process can be confusing, and a minefield for small businesses.  The filing fees are nonrefundable, so getting it right the first time is a must. This webinar will explain how to help you: Obtain a USPTO federal trademark registration, including pre-application considerations Selecting the TEAS or TEAS-Plus application Selecting the 1a (“Use”) or 1b (“Intent to Use”) basis Determining class numbers and descriptions of goods and services Overcoming USPTO…

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Webinar – WAVE Boot Camp

Aug 17, 2023 @ 7:30 pm - 9:45 pm
Free

This boot camp is a comprehensive overview of the free accounting application designed specifically for non-finance people.  This boot camp is delivered in a lecture-style format and covers all the key features and functions.  Participants will learn how to use Wave for managing their finances, creating invoices, track expenses, and generating financial reports.  In two hours, the boot camp will provide a high-level understanding of the application, focusing on the most important aspects that participants need to know in order…

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Webinar – QuickBooks Online Boot Camp

Aug 19, 2023 @ 8:00 am - 10:15 am
Free

  This boot camp is a short, intensive training program designed for non-finance people to learn how to use QuickBooks online.  The boot camp covers the basic features and functions, including setting up accounts, managing invoices and expenses, tracking sales and revenue, generating financial reports, and reconciling bank statements.  The focus is on practical skills, with the goal of providing participants with the knowledge and CONFIDENCE to effectively manage their financial data. REGISTER NOW

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Webinar – ProfitMax: Mastering Price Optimization for E-commerce Success

Aug 22, 2023 @ 10:00 am - 11:00 am
Free

We delve into the art and science of setting the perfect prices for your online products. Join us to uncover cutting-edge strategies and industry best practices that will empower your e-commerce company to maximize profits, boost sales, and stay ahead of the competition.     REGISTER NOW

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Webinar – How You Can Improve Product Page SEO

Aug 23, 2023 @ 10:30 am - 11:30 am
Free

Are you launching a new online store, or looking to improve an existing one?  If so, you will want to attend this webinar.   Join our SBDC Digital Marketing Consultant, Darren Elliott, as he shares helpful product page optimization  and search engine optimization tips.  Improved page visibility will help others find your product or service.  Come ready to learn what you can do yourself and have productive product pages working for you. REGISTER NOW

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Webinar – Increase Your Call to Action Click Through Rate

Aug 23, 2023 @ 12:00 pm - 1:00 pm
Free

  Thinking that you may have plenty of great ideas and offerings you would like to present to your site visitors. Truth is, consumers are reluctant to share information, let alone, click on an unfamiliar link. A fair number of Call-to-Actions fail because of poor timing, and/or execution.  Join our SBDC Digital Marketing Consultant, Darren Elliott, as he shares web development strategies that will help create the likeability and credibility your visitors need first. This free webinar is filled with helpful tips…

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Webinar – Fundamentals of Food Businesses

Aug 23, 2023 @ 12:00 pm - 1:00 pm
Free

Fundamentals of Food Businesses gives an overview on the various food business models. From Cottage Food Law (which allows preparing approved foods at home) to full-service restaurants and everything in between. This webinar will allow attendees to explore their ideas and think about different business models for their food business dream, and show steps to each with easily explained phases.  Presented by Kevin McVearry, Business Advisor with the SBDC since 2012, with over 25 years of experience opening and operating…

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Webinar – How to Build a Mobile App (on a budget) for Your E-commerce Business

Aug 24, 2023 @ 10:00 am - 11:00 am
Free

Please join us for Webinar - How to Build a Mobile App (on a budget) for Your E-commerce Business with Ramin Ramhormozi       REGISTER NOW

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Webinar – Social Selling: Tips and Strategies for Success – E-commerce

Aug 29, 2023 @ 10:00 am - 11:00 am
Free

Please join us for Webinar - Social Selling: Tips and Strategies for Success - E-commerce with Ramin Ramhormozi   REGISTER NOW

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Webinar – Website Templates: What You Need to Know Before You Purchase One

Aug 30, 2023 @ 10:30 am - 11:30 am
Free

Today, there seems to be many website builders and templates to choose from.  Each platform provides their own unique set of tools and features. How do you figure out, which would be most useful to you and your website visitors?  If you are considering a website for your business, you should attend this very informative webinar.  Our SBDC Digital Marketing Consultant, Darren Elliott, will highlight and explain the key considerations, including the Pros and Cons for each of the top…

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Webinar – Exporting…A New Customer Base to Consider

Aug 30, 2023 @ 12:00 pm - 1:00 pm
Free

Come and learn about exporting, as a new customer base to consider for your business.  It may be the perceived complexity of exporting, time intensity, language barriers or just not being ready to think about it. Featured Speaker, Jeff Henderson, who was awarded The Export Achievement Certificate and The Certificate of Congressional Recognition with many years of industry experience.  He will provide tips on how to get past the perceived challenges and explore an exporting strategy as a tool.  Why…

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Webinar: AI Content for Websites and Marketing

Aug 30, 2023 @ 12:00 pm - 1:00 pm
Free

Artificial Intelligence is here, and likely will be for a while.  There is a lot more to learn before incorporating AI generated content into your business website and/or marketing. SBDC Digital Marketing Consultant, Darren Elliott, will provide tips on when you may want to use AI as a tool.  Being aware of potential risks when using AI is another area that will be explored.    REGISTER NOW

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Webinar – E-commerce Sales Tax Demystified

Aug 31, 2023 @ 10:00 am - 11:00 am
Free

Please join us for Webinar - E-commerce Sales Tax Demystified with Ramin Ramhormozi       REGISTER NOW

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Webinar – WAVE Boot Camp (Spanish)

Aug 31, 2023 @ 7:30 pm - 9:45 pm
Free

ecíficamente para personas no financieras.  Este campo de entrenamiento se dicta en formato de conferencia y cubre todas las características y funciones mas importantes.  Los participantes aprenderán a usar Wave para administrar sus finanzas, crear facturas, realizar un seguimiento de los gastos y generar informes financieros.  En dos horas, el entrenamiento brindará una comprensión de alto nivel de la aplicación, centrandose en los aspectos más importantes que los participantes deben saber para comenzar a usar Wave de manera efectiva.  El…

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September 2023

Webinar – “Streamline & Thrive: Daily Business Automation for the Modern E-commerce Solopreneur “

Sep 5, 2023 @ 10:00 am - 11:00 am
Free

Dive into the transformative world of e-commerce automation tailored for solopreneurs! In this one-hour webinar, uncover the unique challenges faced by solo e-commerce entrepreneurs and discover actionable strategies to automate inventory management, marketing, sales processing, and customer service. Whether you're looking to reduce cart abandonment, streamline order processing, or enhance customer engagement, our expert-led session will guide you through the best tools and practices. Boost efficiency, increase sales, and free up valuable time to focus on what you love. Join…

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Webinar – Harmful Black-Hat SEO Tactics to Avoid

Sep 6, 2023 @ 10:30 am - 11:30 am
Free

There are SEO tactics that should no longer be practiced.  Unfortunately, this is not consistent amongst all web developers.  Your site could be “black-listed” from a browser or worse, the Internet!  Harmful Black-Hat SEO Tactics are seldomly intentional, but sometimes result from developer oversight, lack of experience, etc.  Join our SBDC Digital Marketing Consultant, Darren Elliott,  as he explains the most common Harmful Black-Hat SEO Tactics  and how to help prevent them from appearing on your site.  This webinar is filled with…

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Webinar – New Google Guidelines for Websites that You Need to Know

Sep 6, 2023 @ 12:00 pm - 1:00 pm
Free

There are new rules from Google for your website. These rules fall under the term “User Experience”.   Every website is graded on their User Experience(UserEx).  If your website does not meet today’s UserEx Standards, your site’s visibility will be negatively impacted.  So what are these “rules” to follow?  Join our SBDC Digital Marketing Consultant, Darren Elliott, as he explains how to help improve and maintain a good User Experience Score for your website.  Plenty of useful information that you can…

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