This webinar will help you identify the Competitive Advantage to convey the benefits you provide to your target market. 
The four levels of a Value Proposition will be explored: 1) Primary; 2) Prospect; 3) Product; and 4) Process.

You will learn the following:
-Differences in framing a Value Proposition for a business versus a non-profit/social enterprise entity
-Value Proposition versus Competitive Advantage
-Effective length of a Value Proposition
-Competitive Advantage – the key to outperforming other entrepreneurs and business owners

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