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April 2024

Webinar – New Google Guidelines for Websites that You Need to Know

Apr 24 @ 10:30 am - 11:30 am
Free

There are new rules from Google for your website. These rules fall under the term “User Experience”.   Every website is graded on their User Experience(UserEx).  If your website does not meet today’s UserEx Standards, your site’s visibility will be negatively impacted.  So what are these “rules” to follow?  Join our SBDC Digital Marketing Consultant, Darren Elliott, as he explains how to help improve and maintain a good User Experience Score for your website.  Plenty of useful information that you can…

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Webinar – 10 Reasons Your Page Won’t Rank…Even Though It’s Optimized

Apr 24 @ 12:00 pm - 1:00 pm
Free

It would be nice to think; "Build it and they will come."  Truth is, there are key steps that must be included, and our own Web Developer and Marketing Consultant, Darren Elliott, will be demonstrating and simplifying these steps, just for you. By the end of this webinar, you will have the confidence and clarity to improve your site's page performance.  Sign up today! REGISTER NOW

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Webinar – Introduction to the Corporate Transparency Act

Apr 24 @ 12:00 pm - 1:00 pm
Free

  As a business owner, you may have heard about the Corporate Transparency Act. Effective 1/1/24, all LLCs and Corporations must file beneficial ownership information reports with the Federal Financial Crimes Network.  Failure to comply may result in severe penalties starting at $500 per day. Join us for an introduction to the Corporate Transparency Act to help increase your awareness and move forward with compliance. REGISTER NOW

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Webinar – Digital Marketing #3

Apr 24 @ 1:30 pm - 2:30 pm
Free

Come ready to learn a few more topics to enhance your digital marketing journey, building upon parts 1 and 2. Easy to apply tips will be shared.  The instructor is ready to answer any questions you may have. REGISTER NOW

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Webinar – Funnel Fundamentals: Mastering Top and Bottom Strategies for Effective Marketing

Apr 25 @ 10:00 am - 11:00 am
Free

Are you ready to supercharge your e-commerce marketing efforts? Join me in this transformative webinar as I guide you through the essential strategies for creating a high-converting marketing funnel. From attracting potential customers at the top of the funnel to nurturing leads and closing sales at the bottom, I'll share proven techniques that will help you maximize your marketing ROI. Discover how to craft irresistible opt-ins, design engaging email campaigns, and leverage the power of retargeting to turn abandoned carts…

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Webinar – LA County webVEN Registration

Apr 25 @ 12:00 pm - 1:00 pm
Free

  If you are looking to do business with the County of Los Angeles, this webinar will give a step-by-step guide on how to register with the LA County registration portal, WebVen.  Register today to learn how you can begin your journey in doing business with the County of Los Angeles. REGISTER NOW

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Webinar – Say What? Product Advertising and Labeling

Apr 25 @ 12:00 pm - 1:00 pm
Free

This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws. REGISTER NOW

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Webinar – WAVE Common Transactions

Apr 25 @ 7:30 pm - 8:45 pm
Free

WAVE - Common Transactions This webinar is designed for those who do not have a financial background but have attended our introductory webinar. We will use simple examples to demonstrate how to manage basic business transactions such as invoicing, purchasing, importing, and reconciling bank transactions. Our main goal is to help you feel more comfortable and confident when using the tool by building trust. REGISTER NOW

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Webinar – How to Build a Mobile App (on a budget) for Your E-commerce Business

Apr 29 @ 10:00 am - 11:00 am
Free

In today's mobile-first world, having a dedicated app for your e-commerce business can be a game-changer. But as a small business owner, you might think that developing a mobile app is too expensive or complicated. Think again! In this eye-opening webinar, I'll show you how to build a feature-rich mobile app for your e-commerce store without breaking the bank. From choosing the right development platform to designing an intuitive user interface, I'll walk you through the process step by step.…

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May 2024

Webinar – Business Planning #1

May 1 @ 10:00 am - 11:30 am
Free

    Come ready to work on your business in this two-part training.  Business planning is a tool to help your business! It’s an opportunity to create a road map and tell the story of the business with a focus on key elements. Highlighted Topics:          Creating a Business Plan          Goal Development          Business Development          Marketing Plans          Advertising Strategies          Financials – Overview REGISTER NOW

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Webinar – Screening Your Business Ideas

May 2 @ 12:00 pm - 1:00 pm
Free

Have lots of business ideas and trying to decide which one to move forward with?  Come ready to learn an easy to apply process for prioritizing and evaluating business ideas with next steps to take. REGISTER NOW

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Webinar – WBE(Women Business Enterprise)/MBE(Minority Business Enterprise) Certifications

May 2 @ 12:00 pm - 1:00 pm
Free

  For those interested in expanding their private sector revenues, the WBE and MBE certifications will allow you to do business with major companies under their supplier diversity programs. A step by step guide on what to expect in completing the application, as well as which documents will be required to submit. REGISTER NOW

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Webinar – Tips on Creating Your Marketing Plan

May 2 @ 1:30 pm - 2:30 pm
Free

Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique?  Who is my customer?  How will I approach the market?  Which paths and strategies should I consider?     REGISTER NOW

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Webinar – QuickBooks Online – Common Transactions

May 2 @ 7:30 pm - 8:45 pm
Free

QUICKBOOKS ONLINE - Common Transactions This webinar is designed for those who do not have a financial background but have attended our introductory webinar. We will use simple examples to demonstrate how to manage basic business transactions such as invoicing, purchasing, importing, and reconciling bank transactions. Our main goal is to help you feel more comfortable and confident when using the tool by building trust. REGISTER NOW

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Digital Marketing #2

May 3 @ 10:30 am - 11:30 am
College of the Canyons SBDC, 26455 Rockwell Canyon Rd.
Santa Clarita, CA 91355 United States
Free

  This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it yourself tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW

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Webinar – Business Planning #2

May 8 @ 10:00 am - 11:30 am
Free

Come ready to work on your business in this two-part training.  Business planning is a tool to help your business! It’s an opportunity to create a road map and tell the story of the business with a focus on key elements. Highlighted Topics:          Creating a Business Plan          Goal Development          Business Development          Marketing Plans          Advertising Strategies          Financials – Overview REGISTER NOW

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Webinar – 8 Steps to Improving Your Business’ Local SEO

May 8 @ 10:30 am - 11:30 am
Free

Is your business not appearing in search returns from within your local market area?  This is the webinar you will want to attend.  Join SBDC Web Developer and Marketing Consultant, Darren Elliott as he explains the HOW, WHERE and WHY to improving your visibility with search returns from within your target area.  The webinar is educational, informative, and fun!  Sign up today, to help improve your Local Search Engine results. REGISTER NOW

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Webinar – Explore Starting Your Home Based Business

May 8 @ 12:00 pm - 1:00 pm
Free

This informational Webinar, will give you a good overview of what it takes to Start Your Own Home-Based Business. Having this knowledge will nurture your dream of being self-employed and doing what you want to do in life. From selecting a business and getting it registered to how to balance your home life with our work life, this introduction will help you move forward towards entrepreneurship! REGISTER NOW

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Webinar: Improving Employee Retention, Recruitment and Culture

May 8 @ 12:00 pm - 1:00 pm
Free

Description: As employers nationwide continue to struggle to find quality employees, employers must focus on their current staff and company culture to attract the best candidates for new available positions.  This webinar will touch on ways to improve your current staff morale, offer tips for recruiting the best available candidates, and focus on your overall company culture.  Presented by Kevin McVearry, a business advisor for the SBDC since 2012, with over 25 years of experience recruiting, training, and retaining employees…

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Webinar – 8 Things to Know & Remember About Keyword Strategies

May 8 @ 12:00 pm - 1:00 pm
Free

You don’t have to be web savvy to know how to develop a good keyword strategy for your website.  You will however, want to at least know the 8 key points to keep in mind before you take on the task.  Join me, Darren Elliott for the second presentation of this three-part series, that’s all about understanding how keywords works, and how we can strengthen them, by having a smart strategy in place. REGISTER NOW

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Webinar – Social Selling: Tips and Strategies for Success – E-commerce

May 9 @ 10:00 am - 11:00 am
Free

In today's digital age, traditional selling techniques have evolved into social selling - the art of using social media to find, connect with, understand, and nurture sales prospects. When done right, social selling can yield remarkable results and significantly boost your business's bottom line. Join us for this webinar to learn the art of social selling. Instructor: Ramin Ramhormozi REGISTER NOW

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Webinar – DBE(Disadvantaged Business Enterprise) Certification

May 9 @ 12:00 pm - 1:00 pm
Free

This webinar will give you a detailed overview of the DBE application as well as the required documents Department of Transportation(DOT) will request.  Be aware of the additional benefit that 25% of all DOT contracts must go to DBE certified companies. Join us and learn how to apply. REGISTER NOW

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Webinar – Doing Business Online: Electronic Contracts, Signatures and Records

May 9 @ 12:00 pm - 1:00 pm
Free

This webinar will discuss legal issues in ecommerce, such as using electronic contracts, signatures and records with clients and vendors; state and federal laws; and reducing liability online. REGISTER NOW

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Webinar – WAVE Introducción (español)

May 9 @ 7:30 pm - 8:45 pm
Free

WAVE Introducción: Este seminario web está dirigido a personas que no tienen experiencia financiera y desean comprender mejor las características de WAVE, junto con los conceptos básicos de contabilidad. Cubriremos cómo navegar por la herramienta, realizar configuraciones e introducir brevemente las opciones del menú principal. Nuestro objetivo principal será generar confianza y ayudarle a sentirse más seguro al utilizar la herramienta. REGISTER NOW

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Webinar – Subscription Success: Unlocking Recurring Revenue for Small E-commerce Ventures

May 14 @ 10:00 am - 11:00 am
Free

Dive into the world of subscription-based e-commerce in this concise yet comprehensive webinar tailored for budding entrepreneurs and small businesses. Discover the mechanics behind successful subscription models, their benefits, and how they can provide a steady revenue stream. We'll explore real-world examples, best practices for implementation, and strategies to retain subscribers for the long haul. Whether you're selling products or services, learn how to harness the power of subscriptions to elevate your e-commerce venture to new heights. Join us and…

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