Search is changing fast — and ecommerce brands that don’t adapt will get buried. In this session, we’ll break down how Generative Engine Optimization (GEO) is replacing traditional SEO, what it means for your content strategy, and how to optimize for AI-driven platforms like ChatGPT, Google’s SGE, and Perplexity. You’ll leave with practical tactics to make your products and content show up where shoppers are really searching today.

Instructor: Ramin Ramhormozi

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