BFCM 2026 is November 27, which puts this session two months out. That sounds like room to work, and it is, but only if you know what has to happen and in what order. This is a game plan, not a deep dive. We will walk five workstreams that all have to run in parallel between now and Cyber Week: your offer and what you merchandise around it, the changes your website needs before traffic arrives, growing and warming the list you will sell to, the flows and campaign calendar that carry the send, and the paid ad prep that has to start in September because creative takes weeks. Then we put all five on a single dated timeline so you can see exactly what happens each week between now and Black Friday.

By the end of this session you will:

– Know all five workstreams that run between now and Black Friday, and which ones cannot be started in November
– Have an offer structure that protects margin, since no major deal day in 2025 averaged deeper than a 30 percent discount
– Know exactly what to change on your website, from hero images to shipping cutoff dates, and when to stage it
– Have a list growth and deliverability warmup plan for the next six weeks
– Know what to brief and shoot now if you plan to run paid ads, and which audiences to start building today
– Leave with a dated two-month plan covering all five lanes, September 17 through Cyber Week

Instructor: Ramin Ramhormozi

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