Are you aware of your customer requirements and the potential power of the analysis for business growth?  The Kano Model and the House of Quality (HoQ) are powerful quality tools used in manufacturing to link customer desires to product design. Kano helps categorize customer needs (Basic, Performance, Excitement) to understand satisfaction dynamics, while the HoQ visually maps these customer requirements (Voice of Customer) to specific technical product features, ensuring designs meet real user expectations for satisfaction.

Instructor: Michael Letson

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